Textile Insight

July / August 2018

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Page 51 of 59

TRENDINSIGHT consumer AN IMPORTANT ELEMENT OF TODAY'S ACTIVE lifestyle is adventure travel, with destination getaways focused on fitness and cultural experiences. Packing decisions for weekend breakaways as well trips for longer durations focus on items that go the distance in terms of versatility, packability and products made with fabrics that have multiple performance features. Interestingly, that doesn't necessarily mean a carry all stuffed with slick synthetics; natural fibers are on the comeback trail in active wardrobes. e charts shown here illuminate these and other trends in consumer shopping behavior. For example, when asked, "When purchasing active apparel for travel purposes," respondents gave wicking the top spot, but anti-odor, water resistance and UV protection also made the list. Packability and stain resistance are also mentioned favorably. is level of performance savvy bodes well for textile suppliers looking for growth in the travel market. A few other takeaways of note: e emerging cat- egories of performance denim and workwear, along with the issue of micro-plastics ocean pollution appear not to resonate with the mainstream consumer despite considerable attention within the industry. It will be interesting to watch how these trends develop in the year ahead. e panel consisted of 106 active, athletic men and woman who live in the U.S, with an average age of 36. Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ mesh01.com. For more information on how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. 52 • Textile Insight ~ July/August 2018 More More Less Less About the same About the same Identifying Performance Preferences CARPE TRENDEM T-shirt made from a wicking synthetic material Tight or shorts with cooling fabric Waterproof/ breathable shell jacket Lightweight quarter zip fleece Do you have more or less denim products in your closet than 5 years ago? Are you more vigilant about wearing clothing that offers UV protection than five years ago? Are natural fibers like wool and cotton making a comeback in your active wardrobe? Do you wear denim more or less often for outdoor experiences? Are you more likely to buy apparel or footwear technology that you can see or feel? How Active Outdoor Explorers Shop YES 44% NO 56% NO 20% YES 71% NO 28% 15% YES 56% Depends on Use 21% 43% 25% 23% 20% 47% 9% 74% 6% What workout items are always in your weekend getaway bag? 32%

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