August 2018 • Outdoor Insight • 17
outdoorinsightmag.com
OUTDOOR EYE
T R E N D I N G U P
# C u s t o m i z a t i o n
# T h e J o u r n e y
Customization in Paddling
Vibe Kayaks' Maverick 120 is a hybrid fishing
kayak with extensive room for rigging.
One important trend impacting the paddle sports market right
now is providing paddlers with the option of customizing their
vessels. As more people move into paddle sports, the diversity
of interests within the sport expands. There are those who are
interested in using vessels for everything from fishing to yoga to camping
and companies are responding by offering paddlers new ways to rig and
personalize their boats for different activities and needs. We sell a variety
of rigging gear and accessories to go with our boats; we also encourage our
customers to share photos of their own rig set-ups on social media so that our
community as a whole is plugged into the wonderful world of customization.
You'll notice this push for personalization if you look across the paddle sports
industry as a whole. Vibe's motto is 'no drama, just adventure,' meaning our
brand is built on experiencing and enjoying time spent outdoors." — Joshua
Thomas, CMO, Vibe Kayaks
Vibe Kayaks Maverick 120
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