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Outdoor Insight
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AUGUST 2018
Cover photo by Francois Lebeau, courtesy of
Mountain Hardwear. On this page: Lily Trotters Dots
A Plenty compression socks.
@outdoorinsight
outdoorinsightmag
4 Outdoor Eye
Analysis of the trade wars, plus industry
news and the latest and greatest new
gear.
24 BioLite Q&A
Jonathan Cedar, co-founder of BioLite,
discusses the brand's unique business
model.
26 Grassroots Perspective
Checking in with Darry Jackson of Bill
Jackson's Shop for Adventure, a Florida
stalwart.
28 Denim Matters
Our textile expert fills us in on why denim
matters in the outdoor space.
30 Carhartt's Work Heritage
Janet Ries, VP-marketing at Carhartt,
talks workwear, heritage and the modern
market.
32 5 Key Trends
Pinpointing the big stories to watch on
the trade show floor and in the market.
40 Rack & Roll
How retailers can make the car rack
business work for them.
42 Sock Report
Tips on how to sell socks successfully.
Plus, a look at key trends in materials
and sock design.
48 Boot Book
The sneakerization of work and outdoor
boots is the mega trend with staying
power.
58 Retailers Weigh In
We asked specialty outdoor shops what
categories and products are hot right
now… here's what they said.
60 Consumer Survey
Find out what outdoor shoppers really
want in this month's Trend Insight
Consumer Survey.
66 End Insight
"What do you think of plastic bags?"
Consumers tell us what they think.
