August 2018 • Outdoor Insight • 21
outdoorinsightmag.com
OUTDOOR EYE
T R E N D I N G U P
I can actually say with authenticity that the new RollR 45 was
designed with the journey being just as important as the destination.
I was the guy going back and forth from the camp site to the car
carrying tons of stuff. The RollR was designed to turn three trips
into one, thus creating less sweaty schlepping and more fun. The wheels are
designed to glide over any terrain, the wagon bin is designed to throw, tents,
sleeping bags, chairs, etc. in and the handle is designed to help get it all there
easily without throwing out your back. The wheels were also designed more
forward than any other cooler to increase leverage so that 100 pounds effectively
turns to twenty.
"Packing out is the same thing. Throw all the gear into the wagon bin and
go — we know that things can be a little less organized on the way out than on
the way in, so throwing stuff in with less hassle is something that was important
to me. One of the of first slogans we looked at in fact was 'when the journey
is the destination.'" —Tom DeFrancia, CEO and founder, RovR Products
Designed for the Journey...
And the Destination
RovR's RollR 45 has wheels
designed to glide over any terrain.
# T h e D e s t i n a t i o n
# T h e J o u r n e y
RovR Rollr 45
Freestyle Rocker
|
FirePit Rocker
|
RoadTrip Rocker
|
Pod Rocker
|
Pod Rocker with SunShade
|
Beach Rocker
Our Rocker Series features patented
Spring Action Rocking
Technology™.
Grass to gravel, asphalt to sand,
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