August 2018 • Outdoor Insight • 33
outdoorinsightmag.com
By Aaron H. Bible. When you're out on the rivers, trails and mountains testing new product almost every day, sometimes it can
be a challenge to see the forest for the trees, as it were. Such is the case with outdoor trends. While there are many micro trends
that continue to drive innovation in outdoor (think: the cooler wars, bikepacking, work wear, the changing face of retail), there a
handful of macro trends that continue to affect change and drive sales. And in many cases, the more things change, the more they
stay the same. Much of the innovation you will see on the trade show floor this summer may not surprise you, but it's innovation
with staying power, nonetheless. Here are five key trends to keep an eye on while traversing the Outdoor Retailer show floor.
TREND STORIES THAT ARE HERE TO STAY
