AUGUST 2018
Editorial Director
Cara Griffin
cgriffin@formula4media.com
Senior Editors
Bob McGee
Jennifer Ernst Beaudry
Art Director
Francis Klaess
Associate Art Director
Mary McGann
Contributors
Emily Walzer
Suzanne Blecher
Michael Jacobsen
Tim Sitek
Publisher
Jeff Gruenhut
jgruenhut@formula4media.com
404-467-9980
Business Manager
Marianna Rukhvarger
516-305-4709
mrukhvarger@formula4media.com
Production
Brandon Christie
516-305-4712
bchristie@formula4media.com
Advertising
Jeff Nott
jnott@formula4media.com
516-305-4711
Katie O'Donohue
kodonohue@formula4media.com
828-244-3043
Sam Selvaggio
sselvaggio@formula4media.com
212-398-5021
Subscriptions: store.formula4media.com
Formula4 Media Publications
Sports Insight
Sports Insigt Extra
Outdoor Insight
Footwear Insight
Team Insight
Textile Insight
Trend Insight
sportstyle
Sports Insight
®
is a registered trademark
of Formula4 Media, LLC. ©2018
All rights reserved. The opinions expressed
by authors and contributors to Sports
Insight are not necessarily those of the
editors or publishers. Sports Insight is not
responsible for unsolicited manuscripts,
photographs or artwork. Articles appearing
in Sports Insight may not be reproduced
in whole or in part without the express
permission of the publisher. Sports Insight
is published bi-monthly: Jan/Feb; Mar/Apr;
May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec.
Postmaster:
Send address changes to Sports Insight,
P.O. Box 23-1318, Great Neck, NY 11023
PO Box 23-1318, Great Neck, NY 11023
Phone: 516-305-4710 / Fax: 516-305-4712
formula4media.com
Q
3
06
IN THE MARKET
What you need to know about tariffs and trade, plus
news and analysis from around the industry.
12
SPOTLIGHT ON TRAIL
Hybrid styles combining elements of hike and run tech
are pushing trail running footwear forward.
14
WHAT'S NEXT IN TECH
Innovators are taking wearable tech in gadgets and
garments to a new level. Find out where wearable tech
is headed in 2019 and beyond.
18
THE MODERN SPORTS FAN
How the modern sports fan and the new sports
licensing landscape are changing the game.
24
FAN SURVEY
Exclusive research on the MESH01 platform offers a
glimpse at what sports fans of different ages think about
products, retail and the sports they love.
28
UNDER PERFORMERS
The performance underwear category is hot right now
and brands see opportunities in the gym and beyond.
32
RETAIL REPORT
We check in with big-box and specialty retailers to see
what trends are driving business for BTS 2018.
34
DEFINING FANDOM
What makes people choose to be fans of specific
teams? We asked consumers. Here's what they told us.
sportsinsightmag.com facebook.com/sportsinsight twitter.com/sports_insight
On this page:
Tommy
Bahama
Parque Polo,
University of
Washington.
On the
cover: Top
of the World
headwear
and Top of the
World Pioneer
Full-Zip top,
Ohio State
University.
