34 • Sports Insight ~ August 2018 sportsinsightmag.com
See the complete list of consumer comments at sportsinsightmag.com
HOW DO YOU DECIDE WHICH
TEAM
(
S
)
TO BE A FAN OF?
In our survey of nearly 200 sports fans, here are some of the replies they offered about fandom.
Source: MESH01. The two panel research study consisted of one panel of 59 female and 33 male respondents aged 20-34 and one panel
of 62 female and 41 male respondents aged 35-54. The respondents were selected from the general population.
I JUST BASE IT FROM
WHERE I LIVE (REGION)
AND WENT TO COLLEGE.
WHO'S
WINNING.
PLAYERS
I LIKE.
WE ARE
TERRITORIAL.
SUPPORT OUR
HOME TEAM BABY!
BOTH TEAMS I ROOT FOR
HAVE BEEN PASSED DOWN
FROM MY DAD & GRANDPA.
PARTIALLY WHERE I LIVE, ALSO
DEPENDS ON WHO IS ON THE TEAM.
I LIKE BEING A FAN OF THE TEAMS THAT
ARE LOCAL. THAT WAY IT'S CHEAPER
TO GO TO A GAME, AND MORE FUN TO
WATCH THE GAMES WITH FRIENDS.
I STARTED LIKING MY TEAMS AS A YOUNG CHILD
AND IT HAS JUST STUCK WITH ME AS AN
ADULT.
FAMI LY T RADI T ION
AND COLLEGE.
Good players,
respected coaches,
values of the team.
IF I LIKE WHAT THEY STAND
FOR AND HOW THEY ACT
AS AN ORGANIZATION.
TEAM PLAYER
TALENTS.
WHERE I'M
FROM, YOU'RE
BORN INTO IT.
PROXIMITY
AND PLAYER
REPUTATIONS.
THE TEAMS CHOOSE ME. YOU
WATCH A GAME, YOU START TO GET
INVESTED. AND THEN YOU CONTINUE
TO WATCH AND FOLLOW THE TEAM.
I ALWAYS
SUP PORT T H E
WI NNI NG T EAMS.
BASED ON UNUSUAL ATHLETIC PERFORMANCES. I
REALLY SUPPORT ALL TEAMS THAT HAVE RESPECT
FOR OTHERS AND MOST IMPORTANTLY OUR COUNTRY.
END INSIGHT
