What sort of information would
you be interested in knowing
from a scan? (Select all that apply).
How accurate, in your opinion, are
phone apps that let you take
a picture of your foot and send it
for analysis?
September/October 2018 ~ Footwear Insight • 45
footwearinsight.com
POWERED BY
www.mesh01.com
57%
5%
38%
Yes No Somewhat
Accurate
Very
Accurate
Not
Accurate
Gait
Characteristics
Corrective
products
Footwear
options
Shape
Characteristics
True Size
36%
64%
Trend Insight Consumer is a feature within Footwear insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active enthusiasts. For information on the Mesh1
Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com.
17%
21%
19%
22%
21%
Would having a scan on
file with your local shoe
store make you more
inclined to shop there?
Dress
Outdoor
Casual/
Everyday
Work
Not interested
Athletic
All of the above
26%
13%
10%
1%
23%
13%
12%
What category of footwear would you be most likely to pursue scan data for?
TAKE AWAY: Interest in their feet's characteristics and how they work isn't limited to shoppers looking for performance styles — it's data they see as relevant across all categories of footwear.
TAKE AWAY: Consumers see a difference in quality
and accuracy with a scan done of their actual foot,
and online versions that claim to provide the same
data from self-submitted info. The bottom line: They
want to come in-store to have this done.
TAKE AWAY: While the majority of shoppers are interested in knowing more about their
feet and its characteristics, almost as many are interested in connecting the dots, and
having that information translated into footwear options that fit their foot profile.
CARPE
TRENDEM
TAKE AWAY: While many consumers
said they'd take the info they got and
apply it to their future shoe purchases
across many channels, for a majority of
shoppers, knowing their local store had
their data on file was a reason to go back.
