THE FOOTWEAR EYE
Retro Snapshot:
Puma x Polaroid
COLLABORATION
footwearinsight.com September/October 2018 ~ Footwear Insight • 11
Puma and Polaroid are collaborating on a new
footwear pack that fuses Puma's RS-0 sneaker
with design hints from the iconic Polaroid OneStep
analog instant camera.
The RS-0 Polaroid sneaker features a premium
white leather upper, micro perf vents, reflective
laces and a Polaroid Color Spectrum graphic on
the tongue. The red footbed is a nod to the Polaroid
shutter button. The RS-100 Polaroid sneaker rei-
magines Puma's 1980s RS-100 model with hints of
photography inspiration. Both shoes feature PUMA
and Polaroid branding found on the tongue label
and footbed.
The sneakers drop at retail, including at lead-
ing sneaker and lifestyle stores, on October 6.
l
V i s i t OS 1 st .co m to s e e t h e e nt i re l i n e o f OS 1 st
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p ro d u ct s o r c a l l 8 4 4 - 41 3 - 5 457
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PERFORM UNDER PRESSURE®
SOCKS WITH PURPOSE
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Proud Sponsor of
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