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18 • Footwear Insight ~ November/December 2018 footwearinsight.com PODCAST Listen to Sports Insight Extra podcasts at sportsinsightextra.com/podcast.html A ccording to Matt Schreiner, global product leader for Gore-Tex footwear, the company's strat- egy in footwear for the past two decades has focused on "bringing relevant technology into the intended end-use and really understanding the consumer's needs." "We have definitely expanded beyond our core over the last 10 years or more," says Schreiner, interviewed during a Sports Insight Extra podcast. "We are continuing to adapt our technology as the trends and the technologies in that space demand different types of functionality. We are looking and expanding into the athletic arena through trail running initially and are now going more aggressively into road running or performance running as well as the casual space." To hear Schreiner discuss Gore's history in footwear, dating back to its ties with Danner and REI and about its latest technologies – 3D Fit and Invisible Fit – listen to the Sports Insight Extra podcast on Soundcloud at soundcloud.com/sportsinsightextra or on the Sports Insight Extra podcast page at sportsinsightextra.com. l T he Sequential brands-owned brand AND1 hired former NBA standout Kevin Garnett as cre- ative director and global brand ambassador in June. In a recent "Inside the Lab" podcast with Sports Insight Extra, AND1 GM John Scipio explains how the brand will have segmented and differentiated assortments for Walmart and other retailers. Of Garnett, Scipio says, "I think with AND1 we have a creative director/brand ambassador who knows the game and played it at a high level. It's one thing just to use notoriety to bring focus to your brand. But for us, we wanted to make sure we were being authentic to the sport and from a DNA standpoint. Going out and getting someone like Kevin Garnett who has played the game and is also recognizable in the marketplace, is more in line with who we are." For more on AND1, listen to the Sports Insight Extra podcast with Scipio on Soundcloud at soundcloud. com/sportsinsightextra or on the Sports Insight Extra podcast page at sportsinsightextra.com. l W.L. Gore's Footwear Tech Story AND1 Focused on Basketball TECHNOLOGY STRATEGIES John Scipio Matt Schreiner Podcast Archives Check out the whole series of podcast interviews conducted by Sports Insight Extra editor Bob McGee. In addition to the podcast with Matthew Schreiner of Gore-Tex and John Scipio of AND1, there are dozens of other recent podcast interviews with industry movers and shakers available to listen to on Soundcloud at soundcloud. com/sportsinsightextra or on Sports Insight Extra at sportsinsightextra.com/ podcast.html Dave Goldberg The entrepreneur and Long Island native discusses his business relationship with two streetwear brands that began in the 1980s, Ewing and Troop. Chris Garrett The FootJoy marketing executive talks about the history of the iconic golf brand and its new luxury 1857 Collection. Joe Pellegrini RW Baird's managing director discusses the industry, the M&A climate and offers his insight on recent deals. Karen Giberson The president of The Accessories Council talks retail, trends and more. Nicole Morris Professional stylist and apparel brand owner dishes on what it takes to outfit NBA and NFL players and launch a streetwear brand. LISTEN IN