Issue link: http://viewer.e-digitaledition.com/i/1055891
42 • Footwear Insight ~ November/December 2018 footwearinsight.com $4.35 Billion Total FY18 (12 months ended May 31, 2018) sales of Nike Basketball and Jordan Brand. Source: Nike 10K. 1973/2001 The year when the first Puma Clyde, featuring a knit construction, was introduced. The year when Puma exited the basketball shoe cat- egory before returning in October, 2018 with the Clyde Court Disrupt. 23.4 Million Number of U.S. basketball players in 2017, up 4.7 percent from 2016 with an average change of 0.6 percent over last three years. Source: 2018 SFIA State of the Industry Report. $1,079.8 Million Wholesale sales of basketball shoes in 2017, up 2.8 percent from 2016 and more than 20 percent since 2012. Source: 2018 SFIA Manufacturer's Sales by Category Report. +16%/-8% Increase in Nike Basketball wholesale revenues (including apparel) in FY18 to $1.49 billon; decline in Jordan Brand sales to $2.86 billion. Source: Nike 10K. $80 Million How much Fila's seven-year endorsement deal with a 24-year old Grant Hill was reportedly worth when announced in Sept. 1997; Hill, 45, signed a lifetime deal with Fila last month. Source: Wall Street Journal. 2000 The year Vince Carter won the NBA Slam Dunk Contest wearing the AND1 Tai Chi. He had signed a 10-year endorsement deal with Puma in 1998 before breaking the contract early. The re-introduced AND1 shoe, after making a re- appearance at ComplexCon in November, will be sold worldwide in December. $50 Million How much Reebok initially paid Allen Iverson over five years in an endorsement contract. He rejoined the brand in November. BASKETBALL BY THE NUMBERS Boston Celtic Kyrie Irving, aka "Uncle Drew," is a key Nike basketball endorser. His new Kyrie 5 signature shoe features a colorful outsole traction pattern inspired by the point guard's Hamsa hand tattoo. MSRP $120.