GAMECHANGERS
THE
Let's face it — when it comes to the sporting
goods industry, the game itself is changing.
R e t a i l c l o s u r e s , c o n s o l i d a t i o n , v e n d o r s
selling direct, online competition, the new,
demanding consumer. These are all challenges
in the marketplace. Yet there are retailers and
manufacturers out there scoring points. There
are ideas, innovations and strategies finding
success in the new reality. In this Gamechangers
section we examine some of the change agents
shaping the present and the future — and yes,
we look at a few of the challenges, too.
POP CULTURE
EXPERIENTIAL RETAIL
GEN Z
3D/4D TECHNOLOGY
ROBOTICS
DIGITAL FUTURE
ACQUISITION ACTION
BREAK THE MOLD
TECHNOLOGY
TRADE
C O V E R S T O R Y
18 • Sports Insight ~ December 2018 sportsinsightmag.com