Sports Insight

Q4 - December 2018

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Page 25 of 35

TRENDINSIGHT Which of the following options make you more likely to go shop at a store for sports apparel, footwear or gear? If you buy online/pick up in store, what is the likelihood of spending more time at the store and purchasing other products once there? Innovation is a topic that those who work in the sporting goods industry talk about a lot. Innovation at retail. Innovation in products. But what do consumers think? In the survey on these pages, conducted by MESH01, 100 respondents told us about the technologies they respond to in retail, and cited some of the gamechanging innovations they see in active apparel, footwear and gear. Thirty-eight percent say they would be more likely to shop at a store that offered a "buy online, pick up in-store" option. And 27 percent seek "endless aisle" shopping at brick-and-mortar stores. Eighty- four percent say they would be at least somewhat likely to spend more time at a store and potentially purchase more products after buying online and going to pick up in-store. When it comes to technology in products, more than 65 percent say they learn about new tech via advertising, social media or friends. The most trust-worthy source, per our respondents? Friends, with 42 percent trusting friends more than company websites (21 percent). Turn to page 28 to see the open-ended replies from consumers about the gamechangers they see on store shelves. l The research study consisted of a panel of 100 participants, male and female, ages 18 - 60. CARPE TRENDEM What Consumers Say About Innovation Trend Insight ® is a feature within Sports Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957or brian.bednarek@mesh01. com. For more information on how your company can participate, contact Jeff Nott at 516-305-4711 or Buy online/ pick up in store Mobile checkout in-store Endless aisle shopping in store Free local delivery I do not shop in stores 38% 11% 27% 22% 2% 26 • Sports Insight • December 2018 13% Not likely 51% Somewhat likely 33% Very likely 3% I don't buy online

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