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www.mesh01.com
When you select socks to work out
in, what traits are most important?
When you work out, which type of
shirt are you more likely to wear?
How do you learn about new technologies in athletic footwear,
apparel or gear?
What source do you feel is the most trustworthy?
December 2018 ~ Sports Insight • 27
sportsinsightmag.com
Company
websites
Sales
associates in
stores
Friends
Advertising Social media
21% 21%
18%
Other
11%
4%
24%
Company
websites
Sales
associates
in stores
Friends Advertising Social media
42%
21%
9%
Other
8%
5%
15%
12%
Cotton shirt
Performance
(wicking) shirt
Price Performance
Fabric
Color Height /
Cut of sock
16%
44%
11%
31%
88%
