B+A Central Florida

JULY contents 2013 features 18 6 12 14 NUDESIGN BUILDERS: STEPPING OUTSIDE THE BOX V I D EO M Y S T ERY S H O P P I N G: HOW TO SELL YOUR BUILDER, DEMONSTRATE YOUR MODEL AND CLOSE YOUR PROSPECT O NE SIM PLE S TEP TOWA RDS GAINING HAPPIER CLIENTS Brad Fess, President of NuDesign Builders Inc., has modeled his company so the construction and architecture departments are fully integrated throughout each phase of every project. This design/build firm thrives on complexity and focuses on high-end new homes, renovations and commercial spaces. 6 After filming more than 1,200 mystery shops of local builders, Melinda Brody analyzed the results and found the good, bad and ugly. Here, she shares some tips from her findings. Combatting client mistrust requires those in the building and remodeling industry to make accurate budget predictions at each project's outset. When designers consult with builders before drawing up plans, they help clients see reality and improve the reputation of the entire industry. departments REAL ESTATE . . . . . . . . . . . . . . . . 11 How to get the most out of relationships with international clients, and business insights from video mystery shopping ALL ABOUT GREEN . . . . . . . . . . .16 A detailed look at green certification and green design HOTLINE NEWS . . . . . . . . . . . . . .20 The latest from local building and architecture firms On the Cover This home was custom built in the early 1970s and was a classic example of building a home without considering resale value. Now, the home features five bedrooms and four and a half baths, with 3,616 square feet under air, along with a three-car garage, courtyard and pool with a full pool bath. It will remain a showplace for the owner to enjoy for years to come. The home is also being submitted for the Aurora Awards in two categories and is being considered for several other design awards. CENTRALFLORIDA.BUILDERARCHITECT.COM Builder+Architect Central Florida | 3

• Cover