V9N2 2013
twitter.com/insightonhealth
insightonhealthcare.com
Enhancing Your
Healthcare Marketing Vision
Playing It Cool:
The Art of the Soft Sell
page 6
Have Data, Will Travel:
In-depth 2013 Conference Roundup
page 8
Direct Mail's Comeback:
Rethinking the Dinosaur
page 11
BURIED B.I.
TREASURE
How to Unearth
Business Intelligence
page 12