MDNews - Atlanta

December 2013

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from the Publisher Atlanta Publisher: Ashley Barrett t t he December issue of MD News Atlanta. I hope it provides insight as well as moments of tranquility during the hurried holiday season. Ashley Barrett Publisher Atlanta ABARRETT@MDNEwS.coM 404-825-8160 Managing Editor: Steve Barrett hAnks for reAding This month, our cover feature offers an in-depth look at Northside Hospital's use of next-generation minimally invasive surgical instrumentation. However, it is not only Northside's patients who benefit from mini-laparoscopy. Northside also uses telesurgery to share with other providers an understanding of these surgical advancements. We also highlight the trend of relying on physician liaisons for partnership opportunities with referring colleagues. As our feature notes, a national physician survey found that roughly two-thirds of participants were "very unlikely" to change the way they refer patients without physician liaison involvement. Our special clinical section about bariatric medicine includes topics ranging from tips for helping patients improve BMI to disease management techniques suggested by the link between sleep apnea and Type 2 diabetes. The clinical feature in this section looks at the potential future of bariatric care in the wake of the American Medical Association's classification of obesity as a disease. I hope this magazine is a positive addition to your holiday routine. If you'd like to provide feedback or learn about other ways to participate in the local healthcare community through MD News, please email me at abarrett@mdnews.com or call 404-825-8160. President and Chief Executive Officer: Charles DallAcqua Chief Financial Officer: Elbert Johnson Chief Marketing Officer: Jason Skinner Vice President, B2B Brand Development: Carrie Dierks Vice President of Sales: Robert Philips In Memoriam: Robert J. Brennan, Founder Account Manager: Drew Smith Creative Director: Eric Jackson Designer: Aimee Burchard Creative Services: Conner Armstrong, Michael Ferguson, Maggie Neff, Brian Norman, Kimmi Patterson, Michael Simmons , David Smith, Jennifer Webster Production: Ashley Clark, Allison Fincher Financial Services: April Charlton, Doug Condra, Beverly Potter Audience Development: Debbie Dodski MD News is published by True north custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2013, True North Custom. All rights reserved. Reproduction in whole or in part without written Warm wishes, Ashley Barrett permission is prohibited. posTMasTer: Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. advertise in MD News For more information about advertising in the MD News Atlanta edition, call Publisher Ashley Barrett at 404-825-8160 or email abarrett@mdnews.com. contact information Send press releases and all other information related to this local edition of MD News to abarrett@mdnews.com. 05-702 05-731 4 | Atlanta MD News ■ MdneWs.coM

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