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from the Publisher A M P L E A S E D T O br ing you this special issue of MD News Centra l Pennsylvania: our a n nu a l CEO Ed it ion. We bring together the insights and perspec- tives of regional healthcare leaders on a wide range of challenges now shap- ing the future of health care here in Central Pennsylvania. As the medical landscape continues to change as a result of technology, legislation, and the needs of the patient, physician and hospital administrator, this special edition draws on the knowledge and expertise of healthcare executives and others. They share their strate- gies and best practices for improving patient outcomes while maintaining financial viability. In addition, we bring you an examination of the pros and cons of practicing concierge medicine. While concierge care can yield benefits to primary care providers and patients, it takes decidedly different forms. Observers urge physicians who are interested in concierge care to assess the expectations and demographics of potential patients before making the transition. We also take a look at the growing role of non-physician providers. With the primary care provider shortage expected to intensify when 30 million Americans gain health coverage under the Affordable Care Act, some industry experts argue that physician assistants and nurse practitioners will bridge the care gap. However, demand for these professionals is also outpacing supply. Thank you for your interest in and continuing support of MD News. All the best, I 05-731 Publisher: Susan Ecenbarger Managing Editor: Steve Barrett President and Chief Executive Officer: Lud Kimbrough Chief Financial Officer: Elbert Johnson Chief Marketing Officer: Jason Skinner Vice President, B2B Brand Development: Carrie Dierks B2B Sales Director: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Manager: Kelsey McAuliffe Creative Director: Eric Jackson Designer: Aimee Burchard Creative Services: Conner Armstrong, Jamie Dent, Michael Ferguson, Brian Norman, Kimmi Patterson, Michael Simmons, David Smith, Jennifer Webster Production: Ashley Clark, Allison Fincher Financial Services: April Charlton, Beverly Potter Audience Development: Debbie Dodski, David Enoch MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2014, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Central Pennsylvania edition, call Publisher Susan Ecenbarger at 717-575-6691 or email secenbarger@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to secenbarger@mdnews.com or via fax to 717-482-8186. Central Pennsylvania green initiative M I N I M A L I M P A C T 05-868 Susan Ecenbarger PU BLISHER Central Pennsylvania S E C E N B A R G E R @ M D N E W S . C O M 717-575-6691 4 | Central Pennsylvania MD NEWS ■ M D N E W S . CO M