H E A L T H C A R E V7N2 SHARPENING YOUR HEALTHCARE
IN EVERY ISSUE Editorial Board .............................. 4 CEO Letter .......................................5 Media Review ............................. 26 Inside the Numbers .................. 27
best practices in
MARKETING Successful Integration .................6 Multimedia Marketing ................8
best practices in
HEALTH CARE Taking Health Care Green ......10
best practices in PR & COMMUNICATIONS Your Guide to Rebranding .....22
DYNAMIC MEDIA Magical Microsites ....................24
SPECIAL GREEN ISSUE BROUGHT TO YOU BY:
24 MARKETING VISION 18
CONTENTS 8
10 FEATURE STORY
BRNATITYND IDE
