H E A L T H C A R E V7N3 SHARPENING YOUR HEALTHCARE
IN EVERY ISSUE Editorial Board .............................. 4 CEO Letter .......................................5 Media Review ..............................21 Inside the Numbers ................... 23
MARKETER'S TOOLKIT Word-of-Mouth..............................8
insight into
COMMUNICATION Case Study .......................................6
best practices in MARKETING Intelligent
Relationship Management ......10 Media That Transcends ...........14 A Personalized Message...........18
HEALTHCARE REFORM An Update ......................................17
% 8
Healthcare Marketing Matriculates into the Data Age
GET SMART! 10 % DATA 21 Book Review NEEDS 14 MARKETING VISION CONTENTS
STATS DATA DATA
RELATIONSHIP DATA
INTELLIGENT
MARKETING
ROI
ROI
ROI
DATA DATA
DATA
