MDNews - National

January/February 2015

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Tim McNichols B2B Sales Director tmcnichols@truenorthcustom.com 440-736-7268 Greetings! On behalf of the MD News team, I’d like to welcome you to our January/February digital edition. One of our national features spotlights a number of predictions for the industry, including prospects for expanded uses of home-based videoconferencing and other patient-focused technologies, as well as the likelihood of increases in healthcare spending. Another feature looks into research confirming that participants in clinical trials are often healthier than the broad spectrum of patients investigational drugs are intended to help. The findings underscore the need for greater enrollment in the trials. Our special clinical section about orthopedics examines the potential of an antibiotic carrier powder to prevent bone graft infections. We also delve into findings that multiple physical therapy sessions may not provide greater benefit to patients with chronic whiplash than one informational session plus follow-up support. And you will find an array of statistics from the field of orthopedics in our Data Vault. In a separate clinical section about cardiology, we discuss startling improvements in patient outcomes the past few years — a period that has seen rigorous emphasis on implementing evidence-based clinical guidelines. We also highlight improved mobility among stroke patients who undergo navigated, repetitive transcranial magnetic stimulation. And we round up news about encouraging cardiological developments and innovative devices. I hope you find our bimonthly digital edition informative and useful, and I invite you to follow us on Facebook and Twitter. Additionally, if you are interested in learning how MD News can further your marketing objectives or if you would like to consider becoming a publisher for MD News, please contact me at 440-736-7268 or tmcnichols@truenorthcustom.com. Wishing you a productive year, Tim McNichols Managing Editors: Conner Armstrong, Steve Barrett, Jennifer Webster President and Chief Executive Officer: Lud Kimbrough Chief Marketing Officer: Jason Skinner Vice President of Operations: Carrie Dierks B2B Sales Director: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Managers: Kelsey McAuliffe, Drew Smith Creative Director: Eric Jackson Designers: Brian Norman, Michael Simmons Creative Services: Jamie Dent, Michael Ferguson, Carrie Frye, Kimmi Patterson, David Smith Production: Andrea Hull Financial Services: Ashley Byrd, April Charlton Audience Development: Debbie Dodski, Jennifer Drake, Connie Howard MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2015, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Postmaster: Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in MD News, contact Tim McNichols at 440-736-7268 or tmcnichols@truenorthcustom.com. Contact Information Send press releases and all other information related to MD News to tmcnichols@truenorthcustom.com.

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