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H A N K Y O U V E R Y much for reading the March–April edi- tion of MD News. Once again, we examine the world-class health care available right here in Central New York. Our cover story features the Neuroscience Institute at Crouse Hospital. The expertise of leading brain and spine specialists coupled with leading-edge technology distinguishes the Crouse Neuroscience Institute as the only such facility in the area. The Institute is a culmina- tion of Crouse's strategic focus on providing comprehensive brain and spine care. Crouse has also invested in two new hybrid OR's that incorporate state-of-the-art imaging systems that will enhance the capabilities of specialists at the institute. This impressive program is good news for Central New York's health care. Our special feature focuses on the partnership between Syracuse Orthopedic Specialists and Crouse Hospital that permits patients to return home the day after undergoing hip replacement. An innovative alternative to traditional inpatient replacement, Hip Today Home Tomorrow leverages the expertise of SOS joint replacement surgeons and minimally invasive techniques that reduce postoperative pain and facilitate faster recovery times. If patients are healthy enough for participation in the program, next-day discharge is possible — remarkable progress for hip replacement procedures. Once again, I would like to thank all those who come together to create our magazine. Here at MD News, we are dedicated to delivering an engaging reader experience, one with real local relevance. In each issue, we highlight distinguished and accomplished physicians and practice groups. We also provide updates on the latest medical studies, pointers for managing your practice and a unique look at what is happening in the local medical community. We love to receive nominations for our cover stories, current news within your organization and feedback on articles. I would also like to suggest that you visit www.mdnews.com to discover a wonderful resource for healthcare marketing. We are here to serve the physician and healthcare community. Enjoy your issue of MD News, Richard Keene from the Publisher 05-731 Publisher: Richard Keene Managing Editor: Michael Ferguson Contributing Writers: John Appler, Brian Balash, Jerry Hoffman, John Netti Photographer: Chuck Wainwright Executive Consultant: Jerry Hoffman President and Chief Executive Officer: Lud Kimbrough Chief Marketing Officer: Jason Skinner Vice President of Operations: Carrie Dierks B2B Sales Director: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Manager: Drew Smith Creative Director: Eric Jackson Designer: Mariela Cosentino Creative Services: Steve Barrett, Jamie Dent, Carrie Frye, Cathy Higgins, Brian Norman, Kimmi Patterson, Michael Simmons, David Smith, Jennifer Webster Production: Andrea Hull Financial Services: Ashley Byrd, April Charlton Audience Development: Debbie Dodski, Jennifer Drake, Connie Howard MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2015, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Central New York edition, call Publisher Richard Keene at 315-446-8331 or email rkeene@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to rkeene@mdnews.com. Central new York 05-820 T Richard Keene PU BLISHER Central New York R K E E N E @ M D N E W S . C O M 315-446-8331