H E A L T H C A R E V7N4 SHARPENING YOUR HEALTHCARE
IN EVERY ISSUE Editorial Board .............................. 4 CEO Letter .......................................5 Media Review ............................. 22 Inside the Numbers ................... 23
CONTENT MARKETING Blog It Out! ....................................10
best practices in MARKETING
Tag, You're It ................................16 Personalized Marketing ..........20
DYNAMIC MEDIA There's an App for That .............17
PEER PERSPECTIVE
2011 SHSMD Conference Recap .........................6
Q & A with the President-Elect ...............................8
8 17 20 6 MARKETING VISION CONTENTS