insight into PEER PERSPECTIVE
Overheard at
"The reality is that people want compassionate, polite care, not simply an improvement in health. This means eye contact, good listening skills, explaining things clearly, and so on. Patients equate 'quality of care' with all this customer service stuff, not
the infection rate or your national ranking." —Alan Shoebridge, marketing director for Providence Health & Services, from "Successful Strategies for Online Patient Research and Engagement"
"Think about how you tailor offerings and messaging to unique needs."
"The ability for you to create a custom health plan—like Orbitz® Expedia®
and have done for
"Predictions about health care's future are impossible because
unprecedented forces will create a new realm of possibilities. Health care will change more
in this decade than it did in the past 50 years."
—Jeff Bauer, health care futurist/economist, from
"Forecasting the Future of Health Care: Challenges and Opportunities"
6 insightonhealthcare.com
travel—is just a few years away."
"Our growth is not in selling more individual units. Our growth is going to come from understanding how patients move through the system and meeting their needs at each step."
—Michael Sachs, chair and CEO, Sg2, from "Growth in the Reform Era"
