Insight

2015 V11N1 CONTENTS 5 Stop Marketing, Start Relating Scott Stratten, author of UnMarketing and UnSelling, explains why relationship-building should be marketers' top priority. 6 Earth to Millennials, Come In What marketing strategies move millennials? These savvy consumers may not be the final frontier, but they offer healthcare marketers the opportunity to expand their horizons. 8 Shifting Focus: The Perks of Population Health Population health management will involve new market strategies and innovative concepts. Learn how to reconfigure your content to reach outside your traditional audience. 10 5 Shortcuts to a Fiercer Blog Make your blog the natter of the Net in five simple steps. 10 5 Fixes for Custom Magazines Is your custom copy feeling too bland? Spice it up with these five techniques. 11 The Coming Data Revolution in Health Care We're only beginning to understand how EHRs can merge with other data to transform healthcare marketing. Data scientist Sam Bussmann describes present and future possibilities. Editorial Advisory Board T H E H E A LT H C A R E I N S I G H T E D I T O R I A L A D V I S O R Y B O A R D, made up of thought leaders in healthcare marketing and communications, provides the magazine staff with expert perspective to ensure content remains relevant and engaging. The board's guidance and support are invaluable in achieving our mission to inspire and inform the healthcare marketing community. Maria Royce Senior Vice President, Planning & Community Development WellSpan Health Y O R K , P E N N S Y L V A N I A Lisa McCluskey, MBA Vice President, Marketing & Communications CHI Memorial Health Care System C H A T T A N O O G A , T E N N E S S E E Susan Alcorn Senior Vice President and Chief Communications Officer Rochester (NY) Regional Health System R O C H E S T E R , N E W Y O R K Chris Efaw Vice President, Outreach & Development Tift Regional Medical Center T I F T O N , G E O R G I A David Jarrard President & CEO Jarrard Phillips Cate & Hancock, Inc. B R E N T W O O D , T E N N E S S E E "Fresh, new, relevant content is what your audience wants and that is the kind of content Google rewards in search-engine results generation. This type of content can help marketers attract audiences because it's written in their provider's voice and speaks specifically to the region where they live." — Tim Hanners, chief healthcare strategist at True North Custom

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