Insight

B y t h e N u e m insight INSIDE THE NUMBERS Up in the Clouds � International Data Corp. (IDC) predicts cloud computing will GENERATE MORE THAN $55 BILLION ANNUALLY. � Normal information technology products have an annual growth rate of 5 percent; cloud services, on the other hand, have an expected GROWTH RATE OF 25 PERCENT, according to IDC. � Gardner, an analyst firm based in Stamford, CN, estimates that MORE THAN 60 PERCENT of Web servers will be virtual by 2014. Got Twitter? In honor of its fifth anniversary, Twitter released a variety of statistics about its users, including: � The number of Twitter users INCREASES BY 12,500 PEOPLE each hour. � Twitter's search engine gets 600 MILLION SEARCHES per day. � Users send 38,400 TWEETS PER MINUTE, which adds up to 55 MILLION TWEETS PER DAY. 71% CURRENTLY, 71 PERCENT OF JOURNALISTS TURN TO SOCIAL MEDIA NETWORKS TO FIND THE LATEST NEWS, ACCORDING TO A SURVEY PUBLISHED IN PR WEEK. Turning to Apps � A 2011 study from mobile analytics firm Zokem found that APPS ARE SIX TIMES MORE POPULAR than Web browsers on smartphones. � The same study found that smartphone users turn to apps 85 PERCENT of the time, while the Web browser is used only 15 PERCENT of the time. � Tablet users also use apps more than the Web, albeit at a less pronounced rate—61 PERCENT use apps, while 39 PERCENT turn to the Web. You've read the articles. Now take a look at the numbers behind the article topics. Going Social � ShareThis released a study earlier this year that reported that 38 PERCENT OF ALL INFORMATION shared on the Web is shared over Facebook® . � As of August 2011, there were more than 150 MILLION FACEBOOK MEMBERS in the United States and 740 million users worldwide. � Of those worldwide users, 200 MILLION ACCESS Facebook on their MOBILE PHONES. � Users share more than 30 BILLION PIECES OF CONTENT, such as URLs and blog posts, per month, for an average of 7 BILLION PIECES A WEEK. A LOOK AT THIS ISSUE: b 35 insight: sharpening your healthcare marketing vision r s 400% IN A SURVEY CONDUCTED BY ACSYS INTERACTIVE, HOSPITAL MARKETERS FORESEE THE USE OF DIGITAL MEDIA WILL INCREASE 400 PERCENT BY 2013.

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