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ON THE COVER
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Contents
| SEPT/OCT 2015 |
FEATURES
CROUSE HOSPITAL'S BAKER NEONATAL INTENSIVE CARE UNIT:
FOUR DECADES OF HELPING FRAGILE INFANTS LIVE 6
Since 1975, ambulances carrying critically ill babies have never been turned away
from the Baker NICU. In that 40-year period, survival rates have climbed to higher
than 97 percent, thanks to technological innovations and experienced providers.
UPSTATE COMMUNITY MEDICAL , P.C.: BREAST CARE FOR WOMEN
ACROSS CENTRAL AND UPSTATE NEW YORK 12
The first comprehensive breast care center in the community is led by physicians
who focus exclusively on treating breast-related conditions. Such dedication has been
rewarded with accreditation by the National Accreditation Program for Breast Centers.
LEVERAGING SOCIAL MEDIA TO DISPEL FEARS, MISINFORMATION 18
Physicians are using the power and efficiency of social media to calm unsubstantiated
health concerns and guide patients toward reliable information.
THE PURSUIT OF BALANCE — HOW LIFESTYLE DRIVES
THE EMPLOYED-PHYSICIAN MODEL 26
A desire to balance work and personal life has been a motivating factor behind
physicians' migration to employed positions. But employment and traditional private
practice are not the only alternatives.
DEPARTMENTS
HEALTHCARE PERSPECTIVES 5
MEANINGFUL USE 10
LEGAL EASE 14
ORTHOPEDICS 16
THE LINK 17
OTO INSIGHTS 20
BUSINESS OF MEDICINE 22
HEALTHY SPACES 24
MEDICAL BRIEFS 28
ENDOCRINOLOGY 29
DATA VAULT 30
PRACTICE MANAGEMENT 31
FINANCE 32
THAT'S NEWS 34
ON THE COVER Erin Coleman, RN, Nurse Manager, and Steven Gross, MD, Medical Director of Crouse Hospital's Baker NICU
