Issue link: http://viewer.e-digitaledition.com/i/56773
+++++++++++++++++++++++++++ + + +++++++++++++++++++++++++++ FROM THE PUBLISHER +++ +++ H St. Catherine of Siena Medical Center in Smithtown has provided state-of-the-art care for conditions of the colon, rectum and anus since 2008. Renowned for their advanced skills in minimally invasive surgery, David E. Rivadeneira, M.D., and Jill C. Genua, M.D., provide the latest diagnostic and therapeutic services. Screening methods for colon cancer can detect the disease at its earliest, most curable stages; however, unfortunately, only about 40% of Americans age 50 and older get tested. In response, the Colon and Rectal Program has expanded to a second office located at St. Charles Hospital in Port Jefferson, providing Long Islanders even greater access to a full range of services and adding convenience for patients who are hesitant to undergo potentially lifesaving screenings. H Also in this issue, we examine the pros and cons of patients using the Internet to self-diagnose. Recent reports indicate that eight out of 10 people surf the Web for insight into their health, and seeking health information on the Internet only stands to increase. While some patients will believe inaccurate information they find online — which could cause them to doubt or disregard their physicians' advice — many patients are simply attempting to empower themselves to become active participants in their health care. Just as self-diagnosis can be detrimental to the physician/patient relationship, so too can outright dismissal of an empowered patient by a physician. Read on to learn how to avoid difficult situations with patients and ensure the Internet is an asset, not a liability, for both patient and physician. As you flip through the pages of this publication, you'll also find pertinent information about medical research and trending topics, in addition to news from the local health care community. My goal is to spark an open dialogue among health care providers through the pages of MD News Long Island. Feel free to further the conversation by contacting me. Best regards, Dan Senkiw P U B L I SHE R (914) 967-6565 T dansenkiw@mdnews.com Hillside Place Rye, NY 10580 ELLO, AND WELCOME to the March issue of MD News Long Island. The Colon and Rectal Program at Long Island Publisher: Dan Senkiw Editor-in-Chief: Shannon Bova Managing Editor: Maggie Neff Photographer: Don Dempsey, White Light Photography Chief Executive Officer and Executive Editor: David McDonald Chief Operating Officer: Tony Young Chief Creative Officer: J. Kevin Tugman Chief Marketing Officer: Jason Skinner Executive Publisher: Doug Dauray Vice President, Operations B2B: Carrie Dierks In Memoriam: Robert J. Brennan, Founder Market Development Manager: Ashley Barnett Designer: Michael Simmons Creative Services: Maggie Behringer, Travis Knight, Ed Lammon, Kimmi Patterson, David Smith, Emily Young Production: Allison Fincher, Lori Foust Financial Services: Doug Condra, Lori Elliott Audience Development: Mitzi Brock, Debbie Dodski MD News is published by True North Custom Media 735 Broad Street, Suite 708 Chattanooga, TN 37402 (423) 266-3234 | truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2012, True North Custom Media. All rights reserved. Reproduction in whole or in part without written permission is prohibited. POSTMASTER: Please send notices on Form 3579 to 735 Broad Street, Suite 708, Chattanooga, TN 37402. Are you a physician or other health care professional with a special interest in health care IT? Check out HIT Exchange. A sister publication of MD News, HIT Exchange is the leading source for the latest in health care information technology. Register for print, Web, digital or our new iPad version at www.hitexchangemedia.com. 4 | Long Island MD NEWS ■ MDNEWS.COM Advertise in MD News For more information on advertising in the MD News Long Island edition, call Publisher Dan Senkiw at (914) 967-6565 or e-mail dansenkiw@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to dansenkiw@mdnews.com or via fax to (914) 967-1165. 05-848 05-731