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DISPLAY AD 4.5 x 7 By Rachel Smith The When and How WHILE TEXTS FROM RECRUITERS TO PHYSICIAN CANDIDATES CAN BE APPROPRIATE, THEY CALL FOR HEIGHTENED ATTENTION TO GRAMMAR AND ETIQUETTE. of Texting Physician Candidates T IME ZONE DIFFERENCES, hectic schedules and ceaseless email make communication between recruiters and candidates mad- dening enough. To keep texting smooth and effi cient, The New England Journal of Medicine CareerCenter and Florida-based physician recruiter MDR Associates sug- gest a professional approach focused on candidates' convenience. Here are some pointers from their websites: + First impressions — First contact via text can help a recruiter appear person- able. However, though text messages are inherently informal, accuracy matters. Correct grammar, spelling and punctuation refl ect a recruiter's personality and can make or break his or her impression. + Quick communication — Certain situations, such as scheduling a phone or on-site interview, may require back- and-forth messaging. Texting is a speedy alternative to email. + Strictly professional — Recruiters should stay away from emoticons, choppy sentences and all-capitalized phrases. And just like messages in other platforms, texts should be reviewed thoroughly before being sent. + Simple reminders — A text suffi ces when reminding candidates about an upcoming interview or wishing them good luck through the process. An email conveying the same information would clutter an inbox. ■ You care for your patients. We care for your fiscal health. We invite you to contact us directly or visit www.ssacpa.com to learn more about how our healthcare team can help you. Jim Rice, CPA – jprice@ssacpa.com I Jeff Jackson, CPA – jbj@ssacpa.com 7550 IH-10 West, Ste 1200 I San Antonio, Texas 78229 I 210.384.8000 Let the healthcare practice group at Sol Schwartz & Associates address your practice's most compelling needs and ensure its financial well-being. Sol Schwartz & Associates, P.C. C E R T I F I E D P U B L I C A C C O U N TA N T S Sol Schwartz & Associates, P.C. C E R T I F I E D P U B L I C A C C O U N TA N T S Tax planning & preparation Asset protection Internal controls Selection of optimal tax entity Purchase or sale of a medical practice Bookkeeping IRS representation Financial statement preparation M D N E W S . CO M ■ MD NEWS San Antonio | 1 5