Insight

Healthcare State of Marketing 2016 2015 V11N3 CONTENTS Editorial Advisory Board Scott Stratten President, UnMarketing Author, UnSelling: The New Customer Experience O A K V I L L E , O N T A R I O Kathy Dean System VP, Communications, Marketing and Public Affairs PeaceHealth P O R T L A N D , O R E G O N Lisa McCluskey, MBA Vice President, Marketing & Communications CHI Memorial Health Care System C H A T T A N O O G A , T E N N E S S E E Susan Alcorn Senior Vice President and Chief Communications Officer Rochester (NY) Regional Health System R O C H E S T E R , N E W Y O R K Chris Efaw Vice President, Outreach & Development Tift Regional Medical Center T I F T O N , G E O R G I A David Jarrard President & CEO Jarrard Phillips Cate & Hancock, Inc. B R E N T W O O D , T E N N E S S E E T H E H E A LT H C A R E I N S I G H T Editorial Advisory Board, made up of thought leaders in healthcare marketing and communications, provides the magazine staff with expert perspective to ensure content remains relevant and engaging. The board's guidance and support are invaluable in achieving our mission to inspire and inform the healthcare marketing community. 5 Top 10 Best Practices for Integrated Content Marketing Maintain a coherent message across multiple platforms by following these proven strategies. 6 Advising Advice Givers Insight from Cleveland Clinic's Paul Matsen 8 How Do You Define Success? Clear definition leads to measurable results. 10 Test & Learn Use measurement to refine your marketing plan to better meet your objectives. 10 3 Reasons to Love Measurement Plans And No. 4, they make your life easier 11 The Might of Modeling Data scientist Sam Bussmann answers questions. SEE HOW YOU COMPARE. TAKE THE "STATE OF HEALTHCARE MARKETING 2016" RESEARCH STUDY STATEOFHC.COM IS YOUR CONTENT STRATEGY DELIVERING YOUR TARGET ROI?

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