How Do You
Define Success?
THE ABILITY TO MEASURE THE IMPACT AND
OUTCOMES OF YOUR MARKETING STRATEGIES
CAN MEAN THE DIFFERENCE BETWEEN
A FRUITFUL DIGITAL CAMPAIGN AND A
CAMPAIGN THAT FALLS FLAT. DEVELOPING A
MEASUREMENT PL AN TO DETERMINE RETURN
ON INVESTMENT BEFORE YOUR CONTENT
LAUNCHES HELPS CONNECT THE DOTS BETWEEN
YOUR MARKETING STRATEGIES AND THEIR
IMPACT ON YOUR AUDIENCE'S BEHAVIOR.
"On True North's campaign-specific websites,
visitors who view three or more pages are
10 times more likely to make an appointment."
—Clay McDonald, marketing analyst at True North Custom
By Tiffany Parnell
8 INSIGHT V11N3 TRUENORTHCUSTOM.COM
insight
TNC WEBINAR
