MDNews - Central New York

Did you know? With the support of several county medical societies, pharmacy groups, county health departments and other regional health organizations, Excellus BlueCross BlueShield last year launched a community engagement campaign to help protect people against deteriorating health conditions, hospitalizations and even deaths that can result when they don't take their prescription medications as directed. The centerpiece of the campaign is a stylized prescription bottle called TAD (for "Take As Directed"). It appears as a superhero to convey simple messages about the importance of medication adherence. The campaign stresses that when it comes to fighting chronic conditions, a prescription drug can be a superhero, but it only works if patients let it. A key message of the campaign is: If you're not taking your prescriptions as directed, you're taking a chance. For suggestions on overcoming barriers that may prevent people from taking their prescriptions, visit ExcellusBCBS.com/TakeAsDirected. A nonprofit independent licensee of the Blue Cross Blue Shield Association #TakeAsDirected Did you know that, according to the Centers for Disease Control and Prevention, nonadherence causes 30 to 50 percent of treatment failures and 125,000 deaths annually? If you have a chronic condition like high blood pressure, diabetes or high cholesterol, taking your prescriptions as directed is essential for living healthy. So remember: If you're not taking your prescriptions as directed, you're taking a chance. To learn more, visit ExcellusBCBS.com/TakeAsDirected. NOT TAKING YOUR PRESCRIPTIONS AS DIRECTED? YOU'RE TAKING A CHANCE. directed is essential for living healthy. So remember: directed is essential for living healthy. So remember: If you're not taking your prescriptions as To learn more, visit ExcellusBCBS.com/TakeAsDirected. A nonprofit independent licensee of the Blue Cross Blue Shield Association #TakeAsDirected directed, you're taking a chance. To learn more, visit ExcellusBCBS.com/TakeAsDirected. To learn more, visit ExcellusBCBS.com/TakeAsDirected. A nonprofit independent licensee of the Blue Cross Blue Shield Association #TakeAsDirected There's a new superhero whose power isn't superstrength or X-ray vision—it's fi ghting chronic conditions like high blood pressure, diabetes and high cholesterol. But its powers only work if you take your prescriptions as directed. In fact, not taking prescriptions as directed claims the lives of 125,000 Americans annually and costs the health care system nearly $300 billion a year, according to the American Heart Association. So remember: If you're not taking your prescriptions as directed, you're taking a chance. To learn more, visit ExcellusBCBS.com/TakeAsDirected. THIS YEAR'S MOST POWERFUL SUPERHERO ISN'T AT THE MOVIES Did you know that, according to the Centers for Disease Control and Prevention, nonadherence causes 30 to 50 percent of treatment failures and 125,000 deaths annually? If you have a chronic condition like high blood pressure, diabetes or high cholesterol, taking your prescriptions as If you're not taking your prescriptions as To learn more, visit ExcellusBCBS.com/TakeAsDirected. IT'S ONLY SUPER IF YOU TAKE IT. A nonprofit independent licensee of the Blue Cross Blue Shield Association According to the National Institutes of Health, up to 20 percent of patients fail to fi ll new prescriptions, and 50 percent of people with chronic health conditions discontinue their medication within six months. If you have a chronic condition like high blood pressure, diabetes or high cholesterol, taking your prescriptions as directed is essential to healthy living. So remember: If you're not taking your prescriptions as directed, you're taking a chance. To learn more, visit ExcellusBCBS.com/TakeAsDirected. #TakeAsDirected

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