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$250 Gift Card WE'D LIKE TO HEAR FROM YOU! At MD News, we strive to give you superior, relevant content in every issue. To ensure we're delivering value, please take three minutes to complete a survey at mdnews.com/survey250. Tell us what you think of the magazine, and we'll enter you into a drawing to win a $250 gift card. 05-731 Publisher: Richard Keene Managing Editor: Michael Ferguson Contributing Writers: John Netti; Gerald N. "Jerry" Hoffman; Maureen Dunn McGlynn, JD; Brian M. Balash; and Josh Miller Photographer: Chuck Wainwright President and Chief Executive Officer: Lud Kimbrough Chief Marketing Officer: Jason Skinner Vice President of Operations: Carrie Dierks B2B Sales Director: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Manager: Emily Reed Creative Director: Eric Jackson Designer: Michael Simmons Creative Services: Steve Barrett, Mariela Cosentino, Jamie Dent, Brian Norman, Kimmi Patterson, David Smith Production: Andrea Hull Financial Services: Ashley Byrd Audience Development: Debbie Dodski, Jennifer Drake, Connie Howard MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2015, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Central New York edition, call Publisher Richard Keene at 315-446-8331 or email rkeene@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to rkeene@mdnews.com. Central New York 05-820 from the Publisher T Richard Keene PU BLISHER Central New York R K E E N E @ M D N E W S . C O M 315-446-8331 c e nt ra l n ew yo rk . m d n ews.c o m @MDNewsCentralNY H A N K YO U V E RY much for reading the November–December edition of MD News. Once again, we examine the world-class health care available right here in Central New York. Our cover story features the neurology services available at Upstate Medical University. Upstate's mission to unravel the complexities of the brain through innovative treatments and techniques is a commitment shared by its specialists and staff, whose expertise facilitates local access to the full complement of neurological services. Upstate has gathered the personnel and resources to provide the region with the highest level of patient care, research, education and service. In 2015, Upstate Medical University was one of six hospitals in New York State to earn DNV Healthcare designation as a Comprehensive Stroke Center. Our feature story explores the minimally invasive spinal surgery program at St. Joseph's Hospital Health Center. Minimally invasive spine surgery techniques use special instruments designed to perform acute surgeries. Physicians review MRIs to assess whether the patient will be better served with minimally invasive techniques or traditional open surgery. The new approach requires smaller incisions and results in less scar tissue, while facilitating faster recovery times and shorter hospital stays. Once again, I would like to thank all those who come together to create our magazine. Here at MD News, we are dedicated to delivering an engaging reader experience — one with real local relevance. In each issue, we highlight distinguished and accomplished physicians and practice groups. We also provide updates on the latest medical studies, pointers for managing your practice and a unique look at what is happening in the local medical community. We love to receive nominations for our cover stories, current news within your organization and feedback on articles. I would also like to suggest that you visit mdnews.com to discover a wonderful resource for healthcare marketing. We are here to serve the physician and healthcare community. Enjoy your issue of MD News, Rich Keene 4 | Central New York MD NEWS ■ M D N E W S . CO M