MDNews - Long Island

$250 Gift Card WE'D LIKE TO HEAR FROM YOU! At MD News, we strive to give you superior, relevant content in every issue. To ensure we're delivering value, please take three minutes to complete a survey at mdnews.com/survey250. Tell us what you think of the magazine, and we'll enter you into a drawing to win a $250 gift card. 05-731 Publisher: Dan Senkiw Managing Editor: Michael Ferguson Photography: Don Dempsey, White Light Photography Contributing Writers: Daniel L. Freidlin and Brian S. Osterman President and Chief Executive Officer: Lud Kimbrough Chief Marketing Officer: Jason Skinner Vice President of Operations: Carrie Dierks B2B Sales Director: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Manager: Kelsey McAuliffe Account Coordinator: Emily Reed Creative Director: Eric Jackson Designer: Brian Norman Creative Services: Steve Barrett, Mariela Cosentino, Jamie Dent, Kimmi Patterson, Michael Simmons, David Smith Production: Andrea Hull Financial Services: Ashley Byrd Audience Development: Debbie Dodski, Jennifer Drake, Connie Howard MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2015, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Long Island edition, call Publisher Dan Senkiw at 914-967-6565 or email dansenkiw@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to dansenkiw@mdnews.com or via fax to 914-967-1165. Long Island 05-848 from the Publisher W ELCOME, PHYSICIANS AND healthcare leaders, to MD NEWS LONG ISLAND. In this month's cover feature, we turn our attention to South Nassau Communities Hospital — the first facility in Nassau County to receive Stroke Center designation from the New York State Department of Health. Eric J. Hanauer, MD, DPN, a board-certified neurologist with subspecialty board certification in vascular neurology, provides insight into the nuances of treating a problem as complex as stroke. Time is of the essence for all stroke patients, and as Director of the Stroke Center at South Nassau since 2004, Dr. Hanauer has guided a systemic transformation in stroke care. The result: an evidence-based clinical pathway that provides a team approach to swift and effective care for patients on Long Island. Our special feature delves into the comprehensive, interdisciplinary care of patients and families facing a terminal illness. Palliative care focuses primarily on comfort and support, and that's exactly what Jeffrey T. Berger, MD, FACP, Division Chief of Palliative Medicine and Bioethics at Winthrop-University Hospital, believes is the essence of the practice of medicine. Dr. Berger has spearheaded the development of Winthrop Palliative Care — a stand-alone division in the Department of Medicine at Winthrop-University Hospital that is at the forefront of the palliative care movement. Palliative practitioners can have a positive effect on both patients and those who care for them. Read on for a glimpse of how Winthrop Palliative Care is poised to meet the growing demand with focus and innovation for patients with life-limiting illnesses. Our national feature offers an overview of the growth of freestanding emergency departments. The legal pros at Martin Clearwater & Bell return to shed light on the evolution of outpatient emergency care. In the past decade, freestanding emergency departments have been one of the fastest-growing segments of health care. Will this lead to further regulation by federal and local governments? Daniel L. Freidlin and Brian S. Osterman provide answers and information on associated legal responsibilities for our local healthcare providers practicing at freestanding emergency departments. Pain management involves a sometimes-precarious balance between ensuring sufficient pain relief and preventing opioid abuse. We address that balance in this issue's special clinical section, which looks at a successful, pharmacy-driven program in California that enjoys remarkable patient and physician buy-in — and reduces costs. We also examine research showing that a new training regimen enhances critical care nurses' ability to meet the needs of families who have loved ones in the ICU. And we round up a variety of other news items related to pain management. The diverse print and digital platforms available through MD News provide an effective means for you to help referring physicians make informed decisions about the care of their patients. Contact me at 914-967-6565 or dansenkiw@mdnews.com to discuss a range of marketing strategies for your practice or organization. Happy reading, Dan Senkiw Dan Senkiw PU BLISHER Long Island D A N S E N K I W @ M D N E W S . C O M 914-967-6565 l o n g i s l a n d . m d n ews.c o m @MDNewsMetroNYC 4 | Long Island MD NEWS ■ M D N E W S . CO M

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