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$250 Gift Card WE'D LIKE TO HEAR FROM YOU! At MD News, we strive to give you superior, relevant content in every issue. To ensure we're delivering value, please take three minutes to complete a survey at mdnews.com/survey250. Tell us what you think of the magazine, and we'll enter you into a drawing to win a $250 gift card. 05-731 Publisher: Cathleen Lane Managing Editor: Jenny Havron Contributing Writers: Donna Marie Barry and Barbara D. Guerra; Jim Rice, CPA; Cliff Robertson President and Chief Executive Officer: Lud Kimbrough Chief Marketing Officer: Jason Skinner Vice President of Operations: Carrie Dierks B2B Sales Director: Tim McNichols In Memoriam: Robert J. Brennan, Founder Account Manager: Kelsey McAuliffe Account Coordinators: Emily Reed Creative Director: Eric Jackson Designer: Michael Simmons Creative Services: Steve Barrett, Mariela Cosentino, Jamie Dent, Michael Ferguson, Brian Norman, Kimmi Patterson, David Smith Production: Andrea Hull Financial Services: Ashley Byrd Audience Development: Debbie Dodski, Jennifer Drake, Connie Howard MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2015, True North Custom. All rights reserved. Reproduction in whole or in part without written permission is prohibited. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News San Antonio edition, call Publisher Cathleen Lane at 210-859-1232 or email clane@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to clane@mdnews.com. San Antonio 05-723 from the Publisher W Cathleen Lane PU BLISHER San Antonio C L A N E @ M D N E W S . C O M 210-859-1232 sa n a nto n i o. m d n ews.c o m @MDNewsSanAntTX ELCOME, PHYSICIANS AND other healthcare leaders, to MD News San Antonio. Like many of you, Francisco Cigarroa, MD, felt called to medicine. He enjoyed a successful career as a pediatric transplant surgeon before turning to the administrative side of medicine, eventually serving as Chancellor for the UT System for six years. However, Dr. Cigarroa's passion was in the operating room, and in this issue, we will celebrate the next phase of his career as he serves as Director of the Pediatric Transplant Program at University Transplant Center. In this issue, we also get legal help for avoiding agency liability in covered entity and business associate relationships. We also explore end-of-year tax issues, get a better understanding of issues involved with starting a new practice and learn more about new credit card requirements that might affect your practice. The diverse print and digital platforms available through MD News provide an effective means for you to help referring physicians make informed decisions about the care of their patients. Contact me at 210-859-1232, @MDNewsSanAntTX or clane@mdnews.com to dis- cuss a range of marketing strategies for your practice or organization. Happy reading, Cathleen Lane 4 | San Antonio MD NEWS ■ M D N E W S . CO M