Issue link: http://viewer.e-digitaledition.com/i/620826
M D N E W S . C O M /// M D N E W S C L E V E L A N D /A K R O N / C A N T O N n J A N / F E B 2 016 3 1 HEALTHCARE ADVOCATES, INDUSTRY LEADERS With more than 40 years of experience, our Healthcare Section offers Healthcare Representation & Counseling, Coding Review and Staff Training. We make it possible for you to focus on patient care, while we tackle the legal obstacles you are faced with on an ongoing basis. WE ARE THE HEALTHCARE SECTION OF KRUGLIAK, WILKINS, GRIFFITHS & DOUGHERTY, CO., L.P.A. 4775 Munson Street N.W. | P.O. Box 36963 | Canton, Ohio 44735 | 330-497-0700 | Fax 330-497-4020 John M. Tucker • Randall C. Hunt • Fred J. Haupt Jason F. Haupt • Laura A. Brady Offices in Canton, Akron, Alliance, New Philadelphia & Sugarcreek KWGD.com L I N K 3 1 Smooth the Recruitment Path with the RIGHT BONUS BY STEVE BARRETT WHILE RECRUITMENT BONUSES ARE FREQUENTLY PART OF A HOSPITAL'S OR PR ACTICE'S STR ATEGY TO AT TR ACT PHYSICIANS, NOT ALL INCENTIVES ARE EQUALLY EFFECTIVE, MDR HE ALTHCARE SE ARCH POINTS OUT. THE FLORIDABASED ORGANIZ ATION of fers tips for ensuring that the incentives you of fer — whet her a sig n-on bonus, relocation a id or something else — impress potentia l candidates: + Because physicians often consider multiple positions in a given market, it's important to be aware of how other nearby employers are sweetening the deal. Review your competitors' ads and, if possible, elicit information from current or former candidates about what they're being o•ered. + Honestly assess how your incentives stack up, then act accordingly. A bonus that clearly sta nds out f rom what ot hers a re of fer ing ca n be the difference between hiring a new physicia n a nd watching him or her beat a path to the competition. + Don't be bashful. Add information about signing bonuses or similar incentives to your marketing materials. If you have taken steps to ensure your bonuses are competitive, there's no need to hide that information. + Customize your o•er. One-size-fits-all doesn't work in patient care, and it doesn't work in physician recruitment. A generous relocation package for a new physician two counties over who is traveling light might be far less appealing than help with educational debt, for example. ■ CORE