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+++++++++++++++++++++++++++ + + +++++++++++++++++++++++++++ BUSINESS SPOTLIGHT +++ +++ " accurate diagnoses more quickly, and get their patients on the road to the appropriate therapy. — Gregory Borkowski, MD, chair, Cleveland Clinic Imaging Institute Placing a repository of high-quality images at physicians' fingertips can help clinicians make REIMAGINING T " Medical Imaging Management CLEVELAND CLINIC PHYSICIANS AND HEALTH INFORMATION TECHNOLOGY PROFESSIONALS COLLABORATE TO MAKE ACCESSING AND MANAGING MEDICAL IMAGES A SEAMLESS COMPONENT OF AN ELECTRONIC MEDICAL RECORD-ENABLED PRACTICE MODEL. HERE WAS A time, not so very long ago, when, to many people, the concept of "medical imaging management" brought to mind the idea of dedicated film libraries composed of row after row of color-coded patient jackets filled with physical, black- and-white films. But the reality is that from practically the very first moment, in 1895, that Wilhelm Conrad Röntgen astonished the general public and electri- fied the medical community with an "X-Ray" photograph of the bones in his wife's hand, there has been a dynamic working collaboration between scientists and medical professionals to use the various invisible forces of nature, such as radiation, magnetic fields and ultrasonic sound waves, to create images that would reveal the sources of the maladies or disorders hidden inside a patient's body and to make those images available to the physician who would treat them. And while simply seeing an image of 36 | Cleveland-Akron-Canton MD NEWS s MDNEWS.COM s MAY-JUNE 2012 a physical structure does not mean that you automatically understand its associ- ated underlying problem, as Gregory Borkowski, MD, chair of Cleveland Clinic's Imaging Institute points out, "the right image, at the right time, in front of the right specialist can lead to a quicker diagnosis, and the improved outcomes that are often associated with timely medical or surgical interventions. It's all part of a continuum of care that aligns the knowledge and skills of