Insight

Spring 2016

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7 Out of 10 Marketers Don't Measure the ROI of Their Content Marketing. Are You One of Them? From UCLA Health to Johns Hopkins, healthcare leaders are leveraging content to tell their brand stories and grow key service lines. The State of Healthcare Content Marketing 2016 report reflects the strategies, challenges, and goals that marketers from these leading institutions—and hospitals of all sizes nationwide—are facing. Are your 2016 goals in line with best practices? GET THE FULL REPORT www.stateoc.com 5 6 0 0 Br ainer d R d , S ui t e 1 C ha t t anooga , T N 37411

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