Insight

2016 V12N2 CONTENTS 5 How a Small Team Can Accomplish BIG Results Discover ways to maximize the e f for t s of a small mar ke ting team w ith sage ad v ice fr om V ishal K hanna, MPH, MFA , dir ec tor of digit al mar ke ting at Wake For es t Innovations. 6 Get Ready for Retailization CHRISTUS Health VP of Strategic Marketing, Preston Gee, discusses the role of marketing, the rise of consumerism, and other critical topics of interest for today's healthcare marketing strategist. 8 5 Types of Videos Your Hospital Must Create This Year It's no secret that video is an integral part of content marketing strategies across all industries. Here are five ways to put it to work for your healthcare organization. 10 How to Use Content Marketing to Launch Your Next Service Line Campaign A sneak peek at the top takeaways from True North Custom's Content Marketing Strategy Guide. 11 Filtering Your Content Strategy True North Custom's Director of Strategic Development and Innovation, Chris Restle, explains how to convert data and analytics into an opportunity to reach your intended audience. Editorial Advisory Board T H E H E A LT H C A R E I N S I G H T Editorial Advisory Board, made up of thought leaders in healthcare marketing and communications, provides the magazine staff with expert perspective to ensure content remains relevant and engaging. The board's guidance and support are invaluable in achieving our mission to inspire and inform the healthcare marketing community. Scott Stratten President, UnMarketing Author, UnSelling: The New Customer Experience O A K V I L L E , O N T A R I O Kathy Dean Associate Vice President and Chief Marketing & Communications Officer University of Iowa Health Care I O W A C I T Y , I O W A Lisa McCluskey, MBA Vice President, Marketing & Communications CHI Memorial Health Care System C H A T T A N O O G A , T E N N E S S E E Susan Alcorn Senior Vice President and Chief Communications Officer Rochester (NY) Regional Health System R O C H E S T E R , N E W Y O R K Chris Efaw Vice President, Outreach & Development Tift Regional Medical Center T I F T O N , G E O R G I A Preston Gee Vice President, Strategic Marketing CHRISTUS Health I R V I N G , T E X A S "The exciting thing about the rise of consumers in this field—and health care in general—is that it represents a great opportunity for marketing, strategy, business development, physician relations, and similar disciplines to work together. Specifically, it allows us to have a stronger voice at the table, and it really brings the dynamics of a consumer-driven orientation to the healthcare sector. " —Preston Gee, CHRISTUS Health VP of Strategic Marketing

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