Cover Feature
12 Creating Blockbuster Content
“When creating a marketing message, you have to put yourself in your audience’s shoes. What do they want to know? How do they want to consume the information? Why is it relevant to them?”
18 The Daily Data Show
Research analysis and its incorporation into your everyday work habits holds the key to consumer perception. Ready to go for a spin?
16 Tame the Tablet
Tablet technology is here to stay; it’s just waiting for you to rope it in. Welcome to the Wild West.
11 Social Media Mayhem
How can you capture the attention of social media’s “looters” and keep them engaged?
6 The Law of the Lever
Would you believe the teachings of Archimedes apply to healthcare marketers? See how his lever theory can provide the tools to fix your problems.
8 Under the Branding Big Top Consumers have become smarter and more aware of parlor tricks with smoke and mirrors. They don’t want a brand that tells them what to believe—they want a brand that makes them believe.
