MDNews - Central Pennsylvania

Winter 2017

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Publisher: Susan Ecenbarger Managing Editor: Steve‰Barrett Chief Executive Officer: Jim Hobson Chief Marketing Officer: Jason Skinner Vice President of Operations: Tyler Hardekopf In Memoriam: Robert J. Brennan, Founder Account Manager: Patty‰Montgomery Creative Director: Eric Jackson Designer: Michael‰Simmons Creative Services: Ben Cake, Mariela‰Cosentino, Sandee‰Curry, Jamie‰Dent, Jenny Havron, Valerie‰Lauer, Emily‰Main, Jacob‰Moore, Brian‰Norman, Jennifer‰Oncay, Kimmi‰Patterson, David‰Smith, Jesse‰Thompson Production: Andrea Hull Financial Services: Ashley Byrd Audience Development: Debbie Dodski MD News is published by True North Custom 5600 Brainerd Road, Suite 1 Chattanooga, TN 37411 423-266-3234 | truenorthcustom.com Although ever y precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2017, True North Custom. All rights reser ved. Reproduction in whole or in part without written permission is prohibited. The healthcare providers featured in MD News comply with applicable Federal laws and do not discriminate on the basis of race, color, national origin, age, disability, or sex. P O S T M A S T E R : Please send notices on Form 3579 to 5600 Brainerd Road, Suite 1, Chattanooga, TN 37411. Advertise in MD News For more information about advertising in the MD News Central Pennsylvania edition, contact Susan Ecenbarger at 717-575-6691 or secenbarger@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to secenbar ger @ mdnew s . com or v ia f ax to 717- 4 8 2- 818 6. Central Pennsylvania 05-861 PUBLISHER from the Greetings and welcome to this quarter's issue of MD News Central Pennsylvania. The knowledge and skill of seasoned clinicians and research- ers are at the heart of excellent patient outcomes. That expertise also provided invaluable insights in developing the articles you will find in these pages. Our cover feature spotlights Penn State Health Milton S. Hershey Medical Center's uncompromising commitment to provide the region's highest level of care. Building on a tradition of incorporating leading-edge technology to ensure patients can receive advanced care locally, Hershey Medical Center has installed Leksell Gamma Knife® Icon TM , the latest iteration of the Gamma Knife radiosurgery system. Among its numerous advantages is a frameless immobilization option, which enhances patient comfort during fractionated treatments. In addition, Icon's accuracy far exceeds industry standards. This technology also expands the number of patients who are candidates for radiosurgery. Our national feature previews some expected trends for 2017, including increases in medical costs, employers' greater reliance on performance-based healthcare networks and changes in pharmaceutical benefits. We also address topics including practice management, the business of medicine and physician recruitment. I hope you enjoy reading about the latest advances at Hershey Medical Center, as well as about other issues of interest to the regional and national medical communities. Best wishes, Susan Ecenbarger ............................................... Susan Ecenbarger PUBLISHER Central Pennsylvania ............................................... secenbarger@mdnews.com 717-575-6691 ............................................... @MDNewsCentralPA

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