Insight

Spring 2017

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FACT: JUST BECAUSE A CONSUMER VISITS YOUR WEBSITE DOES NOT MEAN THEY ARE READY TO SCHEDULE AN APPOINTMENT. Leverage the Power of LEAD NURTURING A: LEAD NURTURING Capture your visitors' information, segment them into appropriate lists, and nurture them to take your desired action with relevant content that's specific to their situation. /////// LEARN MORE /////// Find out how True North Custom can help your hospital boost engagement and grow revenue. Contact CMO Jason Skinner at 423-305-7692 or jskinner@truenorthcustom.com. PROSPECTS WHO RECEIVE A DRIP E-MAIL ARE 24 times more likely TO COMPLETE AN APPOINTMENT FORM COMPARED TO CONSUMERS WHO VISIT THE SITE VIA OTHER METHODS. THAN THE INDUSTRY AVERAGE. times higher 3 OUR CLICK-TO-OPEN RATES ARE NEARLY Q: HOW DO YOU CONVINCE WEBSITE VISITORS TO TAKE ACTION?

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