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FE ATURES NEUROSCIENCE INSTITUTE WILL POSITION LANCASTER GENERAL HEALTH/PENN MEDICINE AS AREA LEADER IN NEUROLOGICAL CARE, RESEARCH 05 Lancaster Genera l Hea lth/Penn Medicine is uniting multidisciplinary neurologica l programs in a single, convenient facility to provide patients expert specia lty care. The Neuroscience Institute will ta ke part in groundbrea king clinica l research as well. PENN STATE HEALTH MILTON S. HERSHEY MEDICAL CENTER: HIGH-LEVEL CARE AND RESEARCH WITH A REGIONAL FOCUS 06 At the only academic hea lth center in Centra l Pennsylvania, Penn State Hea lth Milton S. Hershey Medica l Center, a commitment to outstanding primary and specia lty care, leading-edge research, and education markedly enhances hea lthcare delivery for patients from throughout the region. PINNACLEHEALTH HARNESSES INNOVATION TO ENSURE ADVANCED CARE 08 Innovation is vita l to the advanced care that PinnacleHea lth provides. Drawing on the continuously expanding expertise of pioneering cardiovascular surgeons, PinnacleHea lth utilizes minima lly invasive surgica l techniques to speed recovery. contents /////// REGIONAL INSIGHTS 2017 BROAD REGIONAL REACH MAKES ADVANCED ONCOLOGY CARE AT WELLSPAN ACCESSIBLE, CONVENIENT 10 At WellSpan Hea lth, access to advanced oncolog y care is convenient throughout Centra l Pennsylvania, thanks to a four-county network of cancer centers. Rather than shoulder the burden of traveling long distances for these services, patients receive care in the comfort of their communities. HOSPITAL LEADERS ON SOCIAL MEDIA: RISK AND POTENTIAL 14 CEOs who carelessly or inauthentica lly represent their hospita ls on socia l media are courting trouble, but a judicious approach can enhance an organization's community standing. DEPARTMENTS PRACTICE MANAGEMENT 09 FINANCE 12 BUSINESS OF MEDICINE 13 05 06 08 10