Issue link: http://viewer.e-digitaledition.com/i/837639
22 runninginsight.com © 2017 Formula4media LLC. Running Shorts (continued) this month with the launch of the Run Your World video on social media and at saucony. com/RunYourWorld. The Run Your World platform's digital approach aims to engage and activate. The "World Runners" team will create and share unique journeys across the brand's social media platforms through video storytelling. The Run Your World multimedia launch was shot by a global group of photographers and influencers. Featured taglines in the campaign include: "Run Outside the Lines," "To Each Her Own," and "Originators Only." Saucony is inviting the community to share how they personally run their world through branded experiences, including a #RunYourWorld consumer contest and Run Your World events in multiple cities with localized partnerships. The Run Your World platform is planned to run throughout 2017, with several new executions for the fall and throughout the year. United Sports Brands Rolls Out Enhanced B2B E-commerce Platform United Sports Brands, manufacturer of sports performance and protective products, announced that its new e-commerce platform, for use by its sales representatives and retail partners, is now live. Developed by PlumRiver LLC, a provider of B2B e-commerce software solutions, the new United Sports Brands site will provide enhanced one-stop ordering capabilities for Shock Doctor, McDavid, Cutters, Nathan and XO Athletic brands. "We're taking the inno- vation we build into each of our products and chan- neling it into our new B2B e-commerce site," said Tony Armand, CEO of United Sports Brands. "This site will offer our customers and reps an easier, more efficient method for entering orders for any of our brands, anytime and anywhere. The plat- form will also feature order status monitoring, history and tracking to help simplify and improve processes for our busy retail partners and sales reps, ultimately allowing us to better satisfy the needs of our customers." PlumRiver's Retailer Web Application provides key features that enhance order creation and management for retailers, including expanded product search capability, dynamic product imaging, real-time inventory visibil- ity, CRM, custom ordering, product promotions, sales incentives, cross-selling and self-service management of order and invoice status and history, which includes live tracking. Titanium Open Knee Support With medial and lateral compression, increased knee support and patella stabilization. Contact Grace Silva at 800-321-4145 ext 231 or by email GSilva@hickorybrands.com Hickory Brands, Inc is a licensee of New Balance Athletics, Inc New Balance and NB are registered trademarks of New Balance Athletics, Inc