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from the Publisher Atlanta H Ashley Barrett PUBLISHER Atlanta ABARRETT@MDNEWS.COM (404) 825-8160 Publisher: Ashley Barrett Managing Editor: Ed Lammon ELLO, AND WELCOME to the October/November issue of MD News Atlanta. In our cover feature, we check in with Northside Radiology Associates, where a staff of 40 highly skilled radiologists is providing a wide range of diagnostic and interventional procedures for patients in the Atlanta area. We learn about 3-D breast tomosynthesis, a new screening tool that complements traditional 2-D mammography, and will explore Yttrium-90 therapy, a cutting-edge treatment for tumors that originate and remain in the liver or metastasize to the liver. In another feature, we examine the projected physician shortage in the United States and look to alternative models of care that may aid in averting it. As we speak to various public health experts — from New York state to New Zealand — several factors influencing the climate for shortage emerge. Read ahead to gain insight into this impending challenge and learn what foreign health systems are doing to meet the demand for primary care physicians, particularly in rural areas. Also in this issue, Timothy Bendin of law firm Bendin Sumrall & Ladner discusses the benefits of getting a second opinion when facing a medical malpractice lawsuit. In addition, the professionals at Eastwood Real Estate Services provide guidance regarding things to consider when signing a lease agreement, and we learn about a new diagnostic test for ovarian cancer developed by the Ovarian Cancer Institute. As the landscape of the American health system rapidly changes, so, too, are the operations and technologies that guide the practice of medicine. In this and all issues of MD News, we strive to provide content pertaining to these and other matters that impact you most. Feel free to contact me to learn how you can contribute to the conversation. Thanks for reading, Ashley Barrett MATCH UP WITH YOUR PRACTICE NEEDS? DOES OUR CONTENT Go to www.mdnews.com/survey and take our quick survey to tell us. All responses will be kept strictly confidential, and respondents' input will be used to guide content in future issues of MD News. 4 | Atlanta MD NEWS ■ MDNEWS.COM President and Chief Executive Officer: Charles DallAcqua Chief Operating Officer: Tony Young Chief Marketing Officer: Jason Skinner Chief Technology Officer: Chris Rushing Vice President, Operations B2B: Carrie Dierks In Memoriam: Robert J. Brennan, Founder Market Development Manager: Drew Smith Designer: Travis Knight Creative Services: Maggie Behringer, Aimee Burchard, Michael Ferguson, Maggie Neff, Kimmi Patterson, Michael Simmons, David Smith Production: Allison Fincher, Kelsey McAuliffe Financial Services: April Charlton, Doug Condra, Lori Elliott Audience Development: Mitzi Brock, Debbie Dodski MD News is published by True North Custom Media 735 Broad Street, Suite 708 Chattanooga, TN 37402 (423) 266-3234 | www.truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2012, True North Custom Media. All rights reserved. Reproduction in whole or in part without written permission is prohibited. POSTMASTER: Please send notices on Form 3579 to 735 Broad Street, Suite 708, Chattanooga, TN 37402. Advertise in MD News For more information on advertising in the MD News Atlanta edition, call Publisher Ashley Barrett at (404) 825-8160 or e-mail abarrett@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to abarrett@mdnews.com. 05-702 05-731