Running Insight

JULY 1, 2017

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W hen new Fleet Feet CEO Joey Pointer stepped up to the stage of the franchisor's summer meeting last week, he said "I've been waiting 15 years for this." Pointer joined Fleet Feet in 2004, so his math was off by a little, but his sentiments were not. Pointer considers himself a Fleet Feet lifer who has visited 100+ stores, slept on the couches of franchisees and who is now in charge of the country's largest group of run specialty stores. Fleet Feet now has 165 stores in 38 states, including 35 corporately-owned locations. Pointer took over as interim CEO when Jeff Phillips left earlier this year and Pointer had the "interim" removed about a month ago. That move has been well received by Fleet Feet store owners and major brand executives, who credit Pointer for being open minded to new ideas and empowering his team in North Carolina. "When I joined the business, we had maybe five employees," recalled Pointer. "Our bigger stores all had more employees than we did. And as CFO, I could do my job in about 15 hours a week." So, Pointer began visiting stores and building relationships with franchisees which is proving to be a big help to him in his new role. "Retail in general is facing some real FLEET FEET'S NEW CEO 2 © 2017 Formula4media LLC. RUNNING INSIGHT ® is a registered trademark of Formula4Media, LLC. © 2017 all rights reserved. Running Insight is published twice each month, is edited for owners and top executives at running specialty stores and available only via email.The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. Formula4Media, LLC, P.O. Box 23-1318, Great Neck, NY 11023. Tel: 516-305-4709. Jeff Nott Jeff Gruenhut .................. Christina Henderson .... Katie O'Donohue Sam Selvaggio.............. Daemon Filson Editor-in-Chief ........ Mark Sullivan: Managing Editor ............ Cara Griffin: Publisher .....................Troy Leonard: SUBSCRIBE BACK ISSUES Advertise A CONVERSATION WITH JOEY POINTER "We're excited about the future." Photo:

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