Issue link: http://viewer.e-digitaledition.com/i/847384
TRENDINSIGHT consumer T his month's survey results reflect the opinions of 157 sports enthusiasts, consisting of men and women, ranging in age from 17 to 69 years old. What's clear from the responses is that these shoppers desire, and are willing to pay more for, activewear made with performance textiles. However, consumers expect a lot in return: long lasting wear is a top priority, but breathability, moisture management, wicking, odor-control and durability all rate as important. Also notable is the relevance of hang tags. When asked, "Would fabric information on the hang tag sway your decision to buy the garment?" 59 percent of respondents answered "yes." Meanwhile, 71 percent of those surveyed said they never use the QR codes for further information. Another surprising takeaway is that for all the talk of "comfort," performance remains the most influential factor in final decision making when purchasing active wear among this survey group. Q Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH1 Platform. MESH1 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Industrial Designer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. CARPE TRENDEM s 4EXTILE )NSIGHT ^ *ULY!UGUST When purchasing activewear how important is the performance material (ingredient brand) that is incorporated into the apparel brand? What performance features do you expect from today's performance textiles? Are you wlling to pay more for activewear with high-tech fabrics? Not important Breathability Moisture management Wicking Odor control Durability Somewhat important Very important No When purchasing activewear how important is the performance fabric used in the garment in your final decision-making? 18% 22% 17% 17% 23% 59% 24% 21% 89% 11% Yes No Do you expect the latest performance textiles to last longer? 90% 10% Yes 76% Not important Somewhat important Very important 24% 1% What textile/fabric criteria is important to you when purchasing a garment? The feel of the fabric The functional properties of the fabric The look of the fabric The country of origin of the fabric 36% 35% 24% 5%