*ULY!UGUST ^ 4EXTILE )NSIGHT s
CarpeTrendem
®
59%
Yes
Never
Always
Sometimes
Never
Always
Sometimes
No
N/A (do not read hang tags)
Where do you get your textile information
regarding activewear? Select all that apply.
What is the most influential factor in your
purchasing decision when it comes to buying
activewear? Select your top choice from the
list below.
When purchasing an activewear garment,
do you read hang tag information about the
fabric?
Would fabric information on the hang tag sway
your decision to buy the garment?
Do you use the QR codes printed on hang tags
and labels that provide additional textile
information?
37%
4%
4%
1%
36%
27%
60%
71%
12%
2%
3%
36%
9%
33%
20%
22%
25%
6%
13%
20%
Retailers
Performance
benefits
Google
Style
Textile websites
Magazine /
publications
Comfort
Friend reccomendations
Social Media
Price
Other
Brand
If you answered yes to the previous question:
Are sales associates well informed about
performance fabrics?
25%
No
N/A (do not
discuss with
sales people)
Yes
51%
24%
When shopping for activewear at a physical
store, do you discuss performance textile
preferences with a sales associate?
Always
Never
Sometimes
2%
48%
50%
