Footwear Insight

July / August 2017

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Editor in Chief Mark Sullivan msullivan@formula4media.com 646-319-7878 Managing Editor Cara Griffin Senior Editor Bob McGee Contributing Editor Jennifer Ernst Beaudry Art Director Francis Klaess Associate Art Director Mary McGann Contributors Nancy Ruhling Suzanne Blecher Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Advertising Daemon Filson dfilson@formula4media.com 541-292-1450 Jeff Gruenhut jgruenhut@formula4media.com 404-849-4156 Christina Henderson 516-305-4712 chenderson@formula4media.com Troy Leonard tleonard@formula4media.com 352-624-1561 Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Production Brandon Christie 516-305-4710 bchristie@formula4media.com Business Manager Marianna Rukhvarger 516-305-4709 mrukhvarger@formula4media.com Subscriptions store.formula4media.com PO Box 23-1318 Great Neck, NY 11023 Phone: 516-305-4710 Fax: 516-441-5692 www.formula4media.com Formula4Media Publications Sports Insight Sports Insight Extra Footwear Insight Outdoor Insight Team Insight Textile Insight Trend Insight Running Insight sportstyle Footwear Insight ® is a trademark of Formula4 Media, LLC, Great Neck, New York. ©2017 All rights reserved. The opinions expressed by authors and contributors to Footwear Insight are not necessarily those of the editors or publishers. Footwear Insight is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in Footwear Insight may not be reproduced in whole or in part without the express permission of the publisher. Footwear Insight is published bi-monthly: Jan/ Feb; Mar/Apr; May/Jun; Jul/Aug; Sep/Oct; and Nov/Dec by Formula4 Media LLC. Subscriptions: One year, $24.00 (U.S. Funds in the United States. All other countries, $54.00 (U.S. Funds) for surface mail. Postmaster: Send address changes to Footwear Insight, P.O. Box 23-1318, Great Neck, NY 11023 footwearinsight.com FOOTWEAR INSIGHT ® 8 FLEET FEET'S NEW BOSS Joey Pointer, CEO at Fleet Feet Inc., tells us why he is excited about the future of running retail. 12 BUSINESS UNUSUAL New Keen president Casey Sheahan is aiming for "business unusual" in order to take the brand to the next level. 22 MAKING E-COMM WORK Three independent shops share how they are not only surviving the e-comm revolution, they're making it work for them. 28 SUPERFEET'S VISION A new 3D insole is just the start of the shape of things to come at Superfeet. 30 COLORFUL TIMES The comfort category is embracing color in a big way. That much is evident in these Spring 2018 styles. 40 BOOT BOOK Call it a reboot. The boot is being remade as the uber all around shoe. 50 LINES WE LIKE Heritage style, sneaker silhouettes and pink colorways dominate the collections catching our eye. Cover: Mephisto Lea On this page: Alegria Kourtney Photos by Frank James J U L Y / A U G U S T 2 0 1 7

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