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Material suppliers offer a new
take on Paul Revere's "one if by
land, two if by sea" command
with versatile textiles and
designs that feature comfort
and performance whether for
water sports or trail adventures.
Creating textiles that travel
reflects what Promostyl
identifies as "Escape," a key
trend for next season based
on "consumer desire for a life
of itinerancy in an outdoor
sports vein." In other words,
fabrications equally at home
on a paddleboard or when
worn ashore. Often new styles
feature textiles that are cooling
to the skin, provide anti-odor
qualities, and protect from
the sun as well as from pesky
summertime bugs. n
KEY TAKE AWAY
Outdoor Retailer Summer Market
1. Aussie-based Mountain Designs makes a name
stateside with looks that feature ABMT Merino Edge
fabrics represented by Concept III Textiles. 2. Fanny
packs are back! Now with tech updates like Polygiene
anti-odor tech in this hipster style from Dakine.
3. New Cali brand, Cova, brings sophisticated style
and patterns to men's surf wear. 4. Have cooler will
travel as this RovR model goes from sand to surf to
dry land. 5. Mountain Hardwear ditches traditional
hiker attire for versatile tanks in summer stripes.
6. Toad&Co Sunkissed Romper is a quick-dry, super-
light, UPF 50 treated nylon suitable for SUP or supper.
7. Topo Designs' tote for everyday adventures.
Escape
Artists
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